Senior Social Media Manager

Location: [Hybrid]

Job Type: Full-time

We are seeking a creative and results-driven Senior Social Media Manager to lead and execute our social media strategy. As a key member of our marketing team, you will be responsible for driving brand awareness, engagement, and lead generation across multiple platforms. The ideal candidate is a strategic thinker with a strong understanding of social media trends, analytics, and content creation, capable of translating business objectives into impactful social campaigns.

· Social Media Strategy:

• Develop and implement a comprehensive social media strategy aligned with business goals and marketing objectives.
• Identify opportunities to grow the company’s online presence and build a strong digital  community.

· Content Planning and Creation:

• Manage the content calendar to ensure consistent posting and alignment with key business milestones.ics).
• Manage the content calendar to ensure consistent posting and alignment with key by milestones.
• Collaborate with internal teams and external partners to source and develop content.

· Platform Management:

• Manage and optimize the company’s presence across all major social media platforms (e.g.,  LinkedIn, Twitter, Instagram, Facebook, and YouTube).
• Stay updated on platform trends and algorithm changes to maintain optimal performance.

· Community Engagement:

• Monitor, engage with, and grow the company’s social media community.
• Respond to comments messages, and inquiries in a timely and professional manner.

· Analytics and Reporting:

• Track, analyze, and  report on social media performance metrics to assess campaign success and ROI.
• Use data insights to refine strategies and improve engagement and conversion rates.

· Collaboration:

• Work closely with the marketing team to align social media efforts with broader campaigns and initiatives.
• Partner with other departments to ensure consistent messaging and brand voice across channels.

· Trend Analysis and Innovation:

• Keep up with the latest social media trends, tools, and best practices.
• Experiment with new  platforms and formats to stay ahead of industry trends.

• Education: Bachelor’s degree in Marketing,      Communications, or a related field. A Master’s degree is a plus.
• Experience:
  • 5+ years of experience  in social media management, preferably within a business consulting or  professional services company.
  • Proven track record of developing and executing successful social media campaigns.
• Technical Skills:
  • Proficiency in social  media management tools (e.g., Hootsuite, Buffer, Sprout Social).
  • Experience with analytics tools (e.g., Google Analytics, platform-specific insights tools).
  • Familiarity with graphic design and video editing tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Creative and Strategic Thinking:
  • Strong storytelling  skills with the ability to create engaging, audience-focused content.
  • Strategic mindset with  the ability to align social efforts with business goals.
• Analytical Skills:
  • Data-driven approach to decision-making and optimization.
• Interpersonal Skills:
  • Excellent written and  verbal communication skills.

  Strong team player with the ability to collaborate across departments.